Market Overview

India’s banking and fintech app survey reveals strong enthusiasm alongside a meaningful pocket of dissatisfaction. The APS from Cassuarina Labs analyzed 10.000+ valid responses across 20 apps, recording an average score of 64 out of 100. This places the surveyed apps collectively in the Solid Zone, associated with good reliability, user trust and mostly positive sentiment.

Survey results show that 71.1% of respondents fall within “Love It” (81–100), while 17.3% are “Frustrated” (0–20) and 2.1% are “Very disappointed” (21–40). The remaining 9.5% span “Disappointed” and “Like It” (41–80). The product challenge is clear: widespread enthusiasm can coexist with severe friction. Teams need to understand where experiences break down, even when positive sentiment dominates.

For teams targeting the survey’s stronger-performance benchmarks, the reference points are a score of 81.9, a FANS% metric of 89% and a CRITICS% metric of 9%. These are competitive targets, rather than country averages: improving overall satisfaction should go hand in hand with building advocacy and reducing negative experiences.

Key Lessons

• Make core tasks effortless. Cut loading times and unnecessary steps in payments, balance checks and account setup.

• Build a clear route to human support. Let respondents’ unresolved issues escape chatbot loops and reach accountable teams.

• Make costs visible upfront. Explain fees, renewal terms and service limits before users commit.

• Protect users at confirmation. Clearly display the selected recipient, account and amount before processing a transaction.

• Keep users in control. Make cancellation, refunds and autopay changes as accessible as activation.

App Metrics Dataset

Compare every app with detailed survey metrics: APS score, FANs%, CRITICs%, and user satisfaction distributions by score range (0–100) and satisfaction category—“Love It,” “Like It,” and “Disappointed.” Built for benchmarking performance across apps.

INDIA - APP METRICS DATASET - OCTOBER 2026 (exclusive content)