Cassuarina
How users truly experience mobile Apps
APS Report
The must-read weekly publication covering Banking & Finance mobile Apps user experience ecosystem worldwide.
BANKING | DIGITAL WALLETS & P2P PAYMENTS | CRYPTOCURRENCY | INSURANCE | INVESTING & FINANCIAL MANAGEMENT | BUY NOW, PAY LATER | BUDGET & EXPENSE TRACKING | CREDIT & LENDING | TRADING & MARKETS | TAX PREPARATION & ACCOUNTING | FX (FOREIGN EXCHANGE) | POS (POINT-OF-SALE) SOLUTIONS | OTHER FINANCIAL SERVICES |
BANKING | DIGITAL WALLETS & P2P PAYMENTS | CRYPTOCURRENCY | INSURANCE | INVESTING & FINANCIAL MANAGEMENT | BUY NOW, PAY LATER | BUDGET & EXPENSE TRACKING | CREDIT & LENDING | TRADING & MARKETS | TAX PREPARATION & ACCOUNTING | FX (FOREIGN EXCHANGE) | POS (POINT-OF-SALE) SOLUTIONS | OTHER FINANCIAL SERVICES |
New mobile app satisfaction surveys worldwide: real user insights, KPIs, app comparisons, country-level industry overviews, benchmarks, product lessons and key events.
Mobile App Global Atlas
Each survey reveals what users love, where they struggle and how satisfied they feel, with scores and metrics to compare every app included, side by side.
US | CANADA | EUROPE | LATIN AMERICA | CARIBBEAN | AFRICA | ASIA | AUSTRALIA | NEW ZEALAND |
US | CANADA | EUROPE | LATIN AMERICA | CARIBBEAN | AFRICA | ASIA | AUSTRALIA | NEW ZEALAND |
App Atlas Surveys
Independent. Trusted. Insightful.
App Pulse Score© (APS) is a proprietary user-experience metric designed to measure how users perceive Apps.
Rather than relying on static App store ratings, it utilizes qualitative surveys to calculate a score based on real user experience and satisfaction.
Every APS Survey goes beyond a score. It measures each app's APS Score, FANs%, and CRITICs%, while benchmarking performance against competing apps across sectors and markets. The result is a clear, independent view of how every app performs relative to its peers.
Each survey explains why users feel the way they do.
It identifies every app's key strengths and pain points, and includes qualitative user feedback with real comments that reveal the experiences, expectations, and frustrations behind the scores.
This transforms satisfaction metrics into actionable insights for product, marketing, and customer experience teams, while helping app users discover, compare, and choose the banking and fintech apps that best fit their needs.
App Insights
Valued features, strong points, pain points and key takeaways
Available Plans
Get anytime access to our exclusive content.
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Get anytime access to our exclusive content.
Frequently Asked Questions
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Membership includes access to our full library of exclusive content and any new material we release while you're subscribed.
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When you purchase any of our exclusive content plans (Core, Plus or Pro) you'll create an account. From your account, you'll be able to access any content that you've purchased, manage your personal information, and more.
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Definitely. You can switch plans, upgrade, or make changes to your membership anytime.
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
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Yes! We’re always expanding the library with fresh content and insights to keep you updated.
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Memberships are flexible and can be canceled at any time from your account. You’ll retain access through the end of your current billing cycle.
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Get a look inside an App Pulse Score© (APS) report. These surveys are designed to capture quantitative insights about how users truly perceive and experience Banking & Fintech Mobile Apps.
Turn real user feedback into smarter product decisions.
Discover what users love, where competitors fall short, and which frustrations create opportunities to improve your app, prioritize features, and build a better customer experience—all backed by validated survey insights and competitive benchmarks.
This free sample shows what’s included and how the data is presented, without actual survey data.
Download the full report to access the complete results.
Each report provides:
Survey data and benchmarking metrics for each App
Detailed, validated user comments and specific responses for each app; these can be verified internally if it is your own app, or checked online for the apps of competitors or industry benchmarks.
Turn user feedback into clearer product priorities. This report helps you benchmark banking and fintech apps, identify friction, and understand what users value—and why. Combining satisfaction metrics with detailed user comments, APS from Cassuarina Labs gives you evidence to guide improvements and spot opportunities to differentiate.
The downloadable Excel dataset makes it easy to compare competitors, explore the experiences behind the scores, and support decisions with user insights.
We conducted the online survey showed in this sample during OCTOBER 2026, to gain insights into users’ overall attitudes and perceptions. 20 mobile Apps are included in the study and 10.000+ valid responses were analyzed.
Margin of error: ±1.3 percentage points at 95% confidence, calculated as a conventional sampling-error reference assuming a 50/50 proportion.
What is included
This survey shows the complaints and frustrations users experience when using different Apps; the strengths and positive experiences that make an app stand out; the features they value most, such as speed, usability, customer support, security, and rewards; as well as their overall satisfaction and likelihood of recommending the app to others.
This approach provides rich qualitative feedback directly from users, helping identify not only whether users are satisfied, but why they feel that way.
Contents:
Detailed survey data and benchmarking metrics for each App:
App’s APS score
App’s FANs% metric
App’s CRITICs% metric
User satisfaction distribution by APS range (0-100 points)
Qualitative user feedback with real comments that reveal the experiences, expectations, and frustrations behind the scores.
Downloads:
Detailed survey data, benchmarking metrics and qualitative user feedback for each App. (EXCEL File)