NUBANK: Strong User Love Meets a Divided App Experience

NUBANK BRAZIL records an APS Average Score of 59.7, placing the app in the Moderate Zone of the App Pulse Score framework. The result reflects a highly engaged but clearly divided user base: 67.4% of respondents are FANs, placing them in the “Love It” category, while 25.2% are CRITICs, combining users who are disappointed, very disappointed or frustrated with the experience. The numbers suggest an app with strong emotional connection among a majority of its users, but also a meaningful group experiencing significant friction.