October 2026 | Ecuador Banking & Fintech Apps User Satisfaction Survey
APP USER SATISFACTION PERFORMANCE
PEIGO achieved an App Pulse Score (APS) of 61.9, placing it in the Solid performance category, 17.2 points above Ecuador's banking and fintech app average of 44.7.
The October 2026 survey, using the APS from Cassuarina Labs methodology, converts qualitative user feedback into measurable satisfaction indicators.
Survey results show that 69.4% of users' qualitative feedback fell into the APS category “Love It,” reflecting positive perceptions of the app's simplicity, transaction speed, and everyday financial convenience. Meanwhile, 18.8% fell into the disappointed or frustrated categories, highlighting concerns about restrictive top-up requirements, access problems, and transaction reliability.
The findings reveal an interesting product challenge: PEIGO has built an accessible digital financial experience that users appreciate, but recent changes to transaction conditions are creating friction in features that previously helped differentiate the app.
PAIN POINTS AND STRONG POINTS
Pain Points: Five Areas Creating User Friction
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