APP USER SATISFACTION PERFORMANCE
TRUEMONEY recorded an App Pulse Score (APS) of 53.7, placing it in the Moderate performance category, 3.2 points above Thailand's banking and fintech app average.
The October 2026 survey, using the APS methodology from CASSUARINA LABS, shows that 63.6% of respondents' qualitative feedback fell into the “Love It” category, reflecting appreciation for convenient payments, fast transfers, and everyday financial services.
However, 24.4% of qualitative feedback fell into the disappointed or frustrated categories. Users frequently describe difficulties with facial recognition, repeated identity verification, unexpected fees, and app instability. Several also raise concerns about unexplained balance deductions and difficulty recovering access to their money.
The findings expose a critical gap: TRUEMONEY delivers practical everyday value, but authentication friction and transaction reliability can turn routine payments into…..
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