APP USER SATISFACTION PERFORMANCE
SHOPEEPAY stands out in Thailand's digital payments market, combining everyday convenience, shopping benefits, and flexible payment options into a user experience that generates strong satisfaction.
The October 2026 survey, using the App Pulse Score© (APS) methodology from CASSUARINA LABS, awarded SHOPEEPAY an APS score of 82.1, placing it in the High-Performer category, 31.6 points above Thailand's banking and fintech app average.
Survey results show that 83.4% of users' qualitative feedback fell into the APS “Love It” category, while only 6.0% was classified as disappointed or frustrated.
The qualitative feedback reveals a clear competitive advantage: users appreciate how SHOPEEPAY brings shopping, payments, transfers, promotions, and installment financing together. However, difficulties with identity verification, account access, and transaction resolution expose friction in…
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