KEY METRICS
APS country benchmark:
81.2 points
FANs% score benchmark:
86% or more
CRITICs% score benchmark:
9% or less
APS country average score:
56 points
MARKET LEADERS
Mercado Pago: Banco Digital led the survey with 83.9, followed by Banco PicPay: Cartão at 83.0. Banco PagBank: Conta placed third, matching the score benchmark above. All three earned High-Performer status, the category associated with very high satisfaction and trust.
The narrow gap between the leaders makes execution especially relevant. In the leading app’s qualitative survey feedback, respondents valued quick transfers, straightforward navigation, convenient bill payments and easy-to-understand savings returns. Others described missing transaction details, slow balance updates, login problems and unexpected credit changes. These comments identify opportunities for improvement; they do not establish how common each issue is across Brazil’s market.
MERCADO PAGO: BANCO DIGITAL
83.9 points
BANCO PICPAY
83.0 points
BANCO PAGBANK
81.2 points
MARKET OVERVIEW
Brazil’s digital finance experience has a split personality: strong enthusiasm alongside substantial frustration. The October 2026 banking and fintech app survey, the APS from Cassuarina Labs, analyzed 10,000 valid responses across 20 apps. The country’s average score reached 56 out of 100, leaving considerable room to improve everyday usability.
Across the aggregate responses, 65.8% selected “Love It,” while 21.0% were “Frustrated” and 4.2% were “Very disappointed.” The remaining 9.0% fell between “Disappointed” and “Like It.” Survey results show that enthusiastic adoption can coexist with difficult experiences. For product teams, the challenge is making essential tasks consistently work across the full user base.
The supplied benchmarks set a more demanding target for competitive performance: a score of 81.2, Fans at 86% and Critics at 9%. These provide three complementary goals: lift overall satisfaction, build a stronger base of enthusiastic users and contain negative experiences. Beating the country average is only the starting point.
DOWNLOADS
App Metrics Dataset
Compare every app with detailed survey metrics: APS score, FANs%, CRITICs%, and user satisfaction distributions by score range (0–100) and satisfaction category—“Love It,” “Like It,” and “Disappointed.” Built for benchmarking performance across apps.
BANKING APP METRICS - BRAZIL - OCTOBER 2026 (exclusive content)
User Satisfaction Survey Dataset
Explore the full qualitative feedback for every app analyzed. Real user comments reveal the experiences, expectations, and frustrations behind the scores, helping you identify strengths and opportunities for improvement.
BANKING & FINTECH APPS USER SATISFACTION SURVEY - BRAZIL - App Pulse Score© (APS)