BRAZIL - Banking Apps - App Metrics - October 2026
Brazil’s digital finance experience has a split personality: strong enthusiasm alongside substantial frustration. The October 2026 banking and fintech app survey shows the country’s average score reached 56 out of 100, leaving considerable room to improve everyday usability.
PAGBANK App Scores 81.9 APS as Users Highlight Simplicity, Speed and Everyday Convenience
PAGBANK reaches an APS of 81.9 in Brazil, with 90.5% FANs. Users praise its intuitive, fast and practical experience, while identifying opportunities around reliability and support.
BANCO PICPAY: CARTÃO, PIX E+: A High-Performance Digital Banking Experience
PICPAY is scoring strongly with Brazilian users. An APS of 84.1 puts the app in the High-Performer Zone, powered by speed, simplicity and everyday financial convenience.
MERCADO PAGO Banco Digital: Strong Satisfaction, With a Clear Friction Gap
Mercado Pago Banco Digital records a solid APS of 66.8, with three out of four users placing the app in the highest satisfaction category. The App Pulse Score™ survey points to a digital banking experience with a strong core of enthusiastic users, while also revealing a meaningful segment whose experience is significantly less positive. With an APS of 66.8, MERCADO PAGO falls within the Solid Zone, indicating good overall reliability and user trust, although there is still room to move toward the Strong Zone.
NUBANK: Strong User Love Meets a Divided App Experience
NUBANK BRAZIL records an APS Average Score of 59.7, placing the app in the Moderate Zone of the App Pulse Score framework. The result reflects a highly engaged but clearly divided user base: 67.4% of respondents are FANs, placing them in the “Love It” category, while 25.2% are CRITICs, combining users who are disappointed, very disappointed or frustrated with the experience. The numbers suggest an app with strong emotional connection among a majority of its users, but also a meaningful group experiencing significant friction.