Egypt Banking & Fintech Apps User Satisfaction Survey | November 2026
App User Performance
SAHL سهل - PAYMENTS MADE EASY achieved an App Pulse Score© (APS) of 58.9, placing it in the Moderate performance category, 33.9 points above Egypt's banking and fintech app satisfaction average.
The November 2026 survey, using the APS from Cassuarina Labs methodology, converts qualitative user feedback into measurable satisfaction indicators.
Survey results show that 68.6% of respondents' qualitative feedback fell into the APS "Love It" category, reflecting positive experiences largely associated with easy utility payments, convenient electricity card recharging, and time savings.
However, 20.8% of qualitative feedback was classified as disappointed or frustrated, revealing a different side of the experience: failed transactions, unreliable NFC card reading, high service fees, and difficulties recovering payments.
The contrast is revealing. SAHL has made everyday payments more accessible, but convenience alone does not guarantee satisfaction when users cannot consistently complete transactions.
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