KEY METRICS
APS country benchmark:
73.9 points
FANs% score benchmark:
79% or more
CRITICs% score benchmark:
13% or less
APS country average score:
50 points
MARKET LEADERS
PLAKI ranked first among the surveyed apps with an APS score of 76.4, followed by TUYA at 74.2 and LANAYA at 73.9. All three sit in the Strong Zone, associated with high satisfaction and engagement, alongside positive signals of loyalty and willingness to recommend.
The leading app’s qualitative survey feedback adds an important qualification to that ranking. Respondents praised straightforward registration, limited paperwork and, in some cases, rapid access to funds. Others reported differences between expected and received amounts, unclear charges, unresolved disbursements and difficulty obtaining support. Several positive comments described only the application stage, before the requested service had been completed.
The product lesson is to measure the entire journey. A smooth first interaction can create enthusiasm, but it does not establish that the transaction delivered the expected value.
PLAKI
76.4 points
TUYA
74.2 points
LANAYA
73.9 points
MARKET OVERVIEW
Colombia’s October 2026 banking and fintech app user satisfaction survey covered 20 apps and analyzed more than 10,000 valid responses. Using the APS from Cassuarina Labs methodology, the study recorded an average App Pulse Score© (APS) of 50 out of 100, placing the surveyed market in the Moderate Zone: a stable but undistinguished level of user perception.
The averages across surveyed apps reveal a more divided experience than that headline suggests. “Love It” accounted for 59.6%, while “Frustrated” represented 27.2% and “Very disappointed” 3.7%. The remaining reported 9.6% spanned “Like It” and “Disappointed.” These rounded figures total slightly above 100%. Strong enthusiasm therefore coexists with a substantial base of deeply dissatisfied respondents; the country average should not be mistaken for a uniformly acceptable experience.
For teams seeking a stronger competitive position, the survey’s benchmarks are an APS score of 73.9, Fans% of 79%, and Critics% of 13%. Treat these as a combined target: reach or exceed the first two while keeping the third at or below its benchmark. Building positive sentiment and reducing negative experiences are separate product priorities, and both belong on the performance dashboard.
DOWNLOADS
App Metrics Dataset - APS REPORT
Compare every app with detailed survey metrics: APS score, FANs%, CRITICs%, and user satisfaction distributions by score range (0–100) and satisfaction category—“Love It,” “Like It,” and “Disappointed.” Built for benchmarking performance across apps.
COLOMBIA BANKING APP METRICS - OCTOBER 2026 (exclusive content)
User Satisfaction Survey Dataset
Explore the full qualitative feedback for every app analyzed. Real user comments reveal the experiences, expectations, and frustrations behind the scores, helping you identify strengths and opportunities for improvement.
COLOMBIA - BANKING & FINTECH APPS USER SATISFACTION SURVEY - App Pulse Score© (APS)