VIETNAM

Mobile App User Satisfaction Surveys

NEWS
VIETNAM - Banking Apps - App Metrics - November 2026
VIETNAM - Banking Apps - App Metrics - November 2026

Vietnam's 2026 banking and fintech app survey reveals an average APS of 19, with 57.2% frustrated feedback. Explore user satisfaction benchmarks, market trends, and leading apps.

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ZALOPAY-THANH TOÁN & TÀI CHÍNH Scores 63.7 APS: Convenience Wins
ZALOPAY-THANH TOÁN & TÀI CHÍNH Scores 63.7 APS: Convenience Wins

ZaloPay scores 63.7 APS in Vietnam's November 2026 fintech app satisfaction survey. Users value convenient payments, rewards, and integrated financial services, while transaction failures, unexpected fees, and account restrictions challenge trust.

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VNPAY APP Hits 74.4% Love It, but Payment Friction Holds APS at 58.5
VNPAY APP Hits 74.4% Love It, but Payment Friction Holds APS at 58.5

VNPAY APP achieves an APS of 58.5 in Vietnam's November 2026 fintech app satisfaction survey. Strong brand loyalty, discounts, and integrated services contrast with QR payment failures, international card restrictions, and authentication friction.

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SHOPEEPAY - TÀI CHÍNH DỄ DÀNG Scores Just 10.4 APS in Vietnam: When Payment Friction Breaks User Trust
SHOPEEPAY - TÀI CHÍNH DỄ DÀNG Scores Just 10.4 APS in Vietnam: When Payment Friction Breaks User Trust

ShopeePay scores just 10.4 APS in Vietnam's November 2026 banking and fintech app satisfaction survey. With 73.4% disappointed or frustrated feedback, bank linking failures, identity verification problems, and payment reliability emerge as critical challenges despite positive perceptions of shopping convenience and rewards.

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  • APS benchmark: 44.1 points (November 2026 survey)

  • FANs% score benchmark: 63%

  • CRITICs% score benchmark: 34%

  • APS average score: 18.7 points

November 2026 Survey - Top 10

FULL SURVEY RESULTS AND DETAILED USER FEEDBACK FOR EVERY APP

ACB ONE | AGRIBANK PLUS | BIDV SMARTBANKING | CAKE - DIGITAL BANKING | HDBANK | HOME CREDIT TÀI CHÍNH ONLINE | KREDIVO - BUY NOW PAY LATER | MB BANK | MOMO-TRỢ THỦ TÀI CHÍNH VỚI AI | SACOMBANK PAY | SHOPEEPAY - TÀI CHÍNH DỄ DÀNG | TECHCOMBANK MOBILE | TPBANK MOBILE | VCB DIGIBANK | VIETINBANK IPAY | VIETTEL MONEY | VIKKI - NGÂN HÀNG SỐ | VNPAY APP | VPBANK NEO | ZALOPAY-THANH TOÁN & TÀI CHÍNH |

ACB ONE | AGRIBANK PLUS | BIDV SMARTBANKING | CAKE - DIGITAL BANKING | HDBANK | HOME CREDIT TÀI CHÍNH ONLINE | KREDIVO - BUY NOW PAY LATER | MB BANK | MOMO-TRỢ THỦ TÀI CHÍNH VỚI AI | SACOMBANK PAY | SHOPEEPAY - TÀI CHÍNH DỄ DÀNG | TECHCOMBANK MOBILE | TPBANK MOBILE | VCB DIGIBANK | VIETINBANK IPAY | VIETTEL MONEY | VIKKI - NGÂN HÀNG SỐ | VNPAY APP | VPBANK NEO | ZALOPAY-THANH TOÁN & TÀI CHÍNH |

Vietnam - APS performance range

Number of Apps by rating - November 2026 Survey

Vietnam APS Benchmark

BANKING & FINTECH USER SATISFACTION BENCHMARK SCORE (APS) 

The APS Score benchmark sets the bar for an app to stand out from its competitors, based on qualitative user satisfaction surveys.

App Metrics Dataset

Compare every app with detailed survey metrics: APS score, FANs%, CRITICs%, and user satisfaction distributions by score range (0–100) and satisfaction category. Built for benchmarking performance across apps.

VIETNAM - APP METRICS DATASET - NOVEMBER 2026 (exclusive content)